https://www.promotusadvertising.com/insights daily 0.75 2026-02-25 https://www.promotusadvertising.com/insights/indiana-once-led-the-nation-on-tobacco-control monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/53be3d30-4a30-42a2-a272-3602fa13a29f/LegChains.png Insights - Indiana Once Led the Nation on Tobacco Control. - Make it stand out What happened, and what was the cost? This is a story of political will, budget cuts, and a public health opportunity waiting to be reclaimed. https://www.promotusadvertising.com/insights/the-awareness-flaw-every-disease-gets-a-month-but-nothing-changes monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/399a3666-2830-4d6e-b612-2bafe180a534/DiscussTheTruth.jpg Insights - The Awareness Flaw: Every Disease Gets a Month, But Nothing Changes. - Make it stand out Why do chronic disease rates keep going up? The answer is that the system driving disease is far more powerful than the individuals. https://www.promotusadvertising.com/insights/the-big-idea-paradox-why-businesses-punish-the-creativity-they-praise monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1745f029-e551-433d-b475-5610e7267e75/67166a78aed42d91d12bab87_MF-insight-MEETINGS.png Insights - The Big Idea Paradox: Why Businesses Punish the Creativity They Praise - Make it stand out Unconventional ideas—those that break from tradition or challenge our usual ways of thinking, as nearly all important creative achievements do—often push us out of our psychological comfort zone. https://www.promotusadvertising.com/insights/nn4tg9328luk8tfsgtuiecr8ufke5k monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/3557c3f0-bf76-4d19-9282-a1151980ea0a/Black+People.jpg Insights - The Hidden Burden: How Alzheimer's Disease Disproportionately Impacts Communities of Color - Make it stand out Communities of color shoulder a disproportionate burden of Alzheimer’s disease, both as patients and as caregivers. We are dedicated to shining a light on this inequity, raising awareness of the unique challenges these communities face, and supporting caregivers who navigate the journey with strength and resilience. https://www.promotusadvertising.com/insights/the-authenticity-trap-5-realities-that-separate-winning-brands-from-the-rest monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/29bd5a45-39f1-40e8-8373-84e2e998c04b/Power+of+Brand.jpg Insights - The Authenticity Trap: 5 Realities That Separate Winning Brands From the Rest. - Make it stand out The brands that dominate tomorrow won't be the ones that simply mirror customers' standards—they'll be the ones brave enough to define and commit to new ones. https://www.promotusadvertising.com/insights/part-two-the-science-behind-constraint-driven-creativity monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/6bce4c28-6b6c-485a-84a1-7c7577dccc91/Nuro.jpg Insights - Part Two: The Science Behind Constraint-Driven Creativity - Make it stand out In a world overwhelmed by options and noise, the brands that succeed are those bold enough to choose less and focus on what matters most. https://www.promotusadvertising.com/insights/part-one-the-paradox-of-creativity monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/47122409-07e4-427c-851e-320d57843c8c/1_V7xsix1HIh17FerylBj0CA.png Insights - Part One: The Paradox of Creativity. - Make it stand out The creative process is driven by curiosity, which triggers the release of dopamine in the brain. This response not only makes learning something new enjoyable but also fuels continued exploration and discovery. https://www.promotusadvertising.com/insights/mindset-change-difficult-essential-and-achievable monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/3e5bbf74-4f7f-4af3-80e2-3e140b70701a/MindSet.jpg Insights - Mindset Change: Difficult, Essential, and Achievable. - Make it stand out The crucial first step is addressing mindset from the start. An individual with a completely fixed mindset and no openness to change will resist transformation efforts—making a leader’s job nearly impossible. https://www.promotusadvertising.com/insights/culture-by-design monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/d96fd63a-6333-4720-a75a-343387bb8db4/Culture+Change.jpg Insights - Culture by Design. - Make it stand out Business culture is the foundation of any creative ecosystem. To foster true innovation, leaders must understand the link between culture and behavior—it's the key to building a system of unified actions that consistently supports creativity. https://www.promotusadvertising.com/insights/the-noise-and-mental-health-consequences-part-2 monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/3f26d679-53e0-47a6-9c28-4eca390fefd1/Brain+Healthcare-.jpeg Insights - The Noise and Mental Health Consequences: Part 2 - Make it stand out Relentless negative noise can make it feel as if your brain is on fire. https://www.promotusadvertising.com/insights/the-fog-of-truth-in-modern-marketing monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/3bfd9b3b-cd99-489a-ae7b-df202ebf2519/Fog.jpg Insights - The Fog of Truth in Modern Marketing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.promotusadvertising.com/insights/forgotten-voices-in-black-and-brown-communities monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/2762b0be-e115-4b56-9ec0-2559ecaf56af/dementia.jpg Insights - Forgotten Voices in Black and Brown Communities. - Make it stand out The silent crisis of Alzheimer’s disease in Black and Brown communities is too often overlooked. Despite facing significantly higher risks than white Americans, these groups experience delayed diagnoses, limited access to care, and are underrepresented in clinical trials. https://www.promotusadvertising.com/insights/will-we-find-the-courage-to-change monthly 0.5 2025-04-07 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/ca96c900-d9b4-488c-87c0-bd95d6f9ed55/iStock-1443082896.jpg Insights - Will We Find the Courage to Change? - Make it stand out There must be a sense of urgency in addressing this crisis—because every mother and every baby, regardless of race or background, deserves an equal chance to survive and thrive. https://www.promotusadvertising.com/insights/the-healthcare-systems-broken-can-it-be-fixed-nbsp monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/74735419-9f13-4fac-ba96-3039de07e58e/Hrealthcare+Is+Sick.jpg Insights - The Healthcare System's Broken, can it Be Fixed.   - Make it stand out The rising cost of the U.S. healthcare system is a major concern because it is unsustainable. https://www.promotusadvertising.com/insights/navigating-uncertainty-on-the-road-ahead monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/51855f5c-f7aa-49a2-a025-87d8326e5c83/The+road+Ahead.jpg Insights - Navigating Uncertainty on The Road Ahead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.promotusadvertising.com/insights/the-opioid-crisis-in-the-united-states monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/d9f8bba3-1a7d-4951-95e9-bebed8c0ee57/220516_abcnl_poisoned_full_hpMain_16x9_992.jpg Insights - The Opioid Crisis in the United States - Make it stand out This is a tale of progress for some and persistent declines for others. While overall drug overdose deaths in the U.S. have significantly decreased since 2022, Black communities—particularly older Black men—continue to experience disproportionately high and rising overdose death rates. https://www.promotusadvertising.com/insights/dont-get-sucked-in monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/de64a62b-5749-444d-a9a6-3e1e3c482650/martha-snoop-489f1812370249c0a674d36959c22d90.jpg Insights - Don’t Get Sucked In. - Make it stand out Snoop Dogg, 46 and Martha Stewart, 76, have shared a unique friendship for over a decade, and according to the rapper, the key to their bond is simple. "She lets me be myself and accepts me for who I am," says Snoop. She doesn’t try to change me." https://www.promotusadvertising.com/insights/todays-competitive-business-environment-demands-brand-transformation monthly 0.5 2024-12-20 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/137d02f0-245a-4eca-aba4-13ad5a93ea17/Prepare+to+Dominate..png Insights - Today's Competitive Business Environment Demands Brand Transformation. - Make it stand out The Intelligence-Driven Strategy to Client Loyalty and Growth. https://www.promotusadvertising.com/insights/navigating-the-noise-and-mental-health-consequences monthly 0.5 2024-11-01 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/890871df-913f-4703-b47c-d9ff2a09c22b/infooverload_full.jpg Insights - Navigating the Noise and Mental Health Consequences. - Make it stand out Constant exposure to overwhelming amounts of information can trigger anxiety, decision paralysis, and cognitive fatigue. https://www.promotusadvertising.com/insights/maybe-character-is-worth-considering-when-choosing-leaders-nbsp monthly 0.5 2024-10-04 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/2a7ade2d-6399-4187-a07d-e91d08673b45/getty_959639206_376346.jpg Insights - Maybe Character is Worth Considering When Choosing Leaders.   - Make it stand out Character-driven leadership fosters trust within an organization. When leaders embody integrity, empathy, and accountability, it inspires employees to do the same, resulting in a more cohesive and motivated team. https://www.promotusadvertising.com/insights/the-productivity-problem-signals-a-deeper-crisis monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/0af0dd85-7099-4c83-b792-efb097ba3a46/Boring.png Insights - The Productivity Problem Signals a Deeper Crisis. - Make it stand out The term "work-life balance" can sometimes be misunderstood. It shouldn't imply that job responsibilities lead to stress and burnout. https://www.promotusadvertising.com/insights/a-blueprint-for-trust-loyalty-and-empowerment monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/a5e111dc-037e-49d8-ae07-60df29125fb7/Your+paragraph+text+%283%29.png Insights - A Blueprint for Trust, Loyalty, and Empowerment. - Make it stand out Empowerment is the process of increasing the capacity of individuals or communities to make their own choices. https://www.promotusadvertising.com/insights/navigating-the-unique-obstacles-in-healthcare-marketing monthly 0.5 2024-03-20 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/4b045403-ff13-438c-bb9b-bbfcb0d75843/corona-dollar-getty.jpg Insights - Navigating the Unique Obstacles in Healthcare Marketing. - Make it stand out In the last 20 years, I've focused exclusively on marketing within the healthcare and public health sectors. What I've learned is that marketing for healthcare systems and population health presents its own unique challenges, which demands that you have a clear understanding of what and how to navigate them. https://www.promotusadvertising.com/insights/the-right-partnership-is-the-key-to-thriving monthly 0.5 2024-03-07 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/3291081b-0080-4a48-9af0-e963267af913/Partnerships.png Insights - The Right partnership is the key to thriving. - Make it stand out A strategic partnership has the potential to reduce uncertainty, enhance predictability, and optimize overall effectiveness and value. https://www.promotusadvertising.com/insights/the-essence-of-engagement-is-drawing-others-in monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1179972e-8f17-4d57-95ae-5d30148f52bc/if+you+build+it+they+will+come.png Insights - The Essence of Engagement is Drawing Others In. - Make it stand out If you promote it, will they get it, and will they care? Probably not. Healthcare marketing must communicate in the language of the people intended to be served. The messages should align with what truly matters to the people. https://www.promotusadvertising.com/insights/healthcare-is-sick-and-treatment-is-expensive monthly 0.5 2024-02-23 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/9c285704-09a6-4b21-a18b-1ab66c9bb30f/Sick.jpg Insights - Healthcare is Sick and Treatment is Expensive. - Make it stand out Is the U.S. healthcare system expensive, complicated, dysfunctional, and broken? The simple answer is yes to all. The United States faces challenges in its healthcare system, marked by unsustainable costs, poor outcomes, medical errors, and health disparities. https://www.promotusadvertising.com/insights/walking-in-others-shoes-will-help-understand-their-blues monthly 0.5 2024-02-19 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/b0d3dba4-734f-41b6-969a-169bb1e562ca/depositphotos_67255349-stock-photo-pair-of-old-boots-on.jpg Insights - Walking in Other's Shoes Will Help Understand Their Blues. - Make it stand out Empathy: the ability to understand and use nonjudgmental emotional intelligence to help others. https://www.promotusadvertising.com/insights/behavior-change-marketing-for-health-initiatives monthly 0.5 2024-02-12 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/35a19f5d-654f-4f1e-9378-5437c7894f98/Managing-type-2-diabetes.jpg Insights - Behavior Change Marketing for Health Initiatives. - Make it stand out Behavior Change Marketing incorporates a crucial set of principles and techniques aimed at influencing a target audience to voluntarily modify or abandon behaviors for their benefit and wellness. It proves effective in reducing incidences and preventing chronic diseases. https://www.promotusadvertising.com/insights/collaboration-partnerships-1 monthly 0.5 2024-02-07 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/a862612e-370f-45ce-85c7-74592888cb6b/1694468416580.jpg Insights - Collaboration Partnerships - Make it stand out Healthcare-related marketing projects have faced challenges due to limited resources, remote working, and fewer opportunities for ad-hoc projects. To overcome these obstacles, innovative collaboration is essential. https://www.promotusadvertising.com/insights/powerful-campaigns-that-inspire-change monthly 0.5 2024-02-05 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/a9b7e6a0-0d44-441c-a635-26a79c4b7c6f/The+Art+of+Persuasion..png Insights - Powerful Campaigns that Inspire Change - Make it stand out Harnessing Narratives and Visuals to Inspiring Change. The essence of weaving facts, emotional triggers, and powerful images to create a compelling presentation and foster change. https://www.promotusadvertising.com/insights/the-power-of-emotions monthly 0.5 2024-02-12 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/29936a0b-2c0b-45fb-812f-0708f02b4250/1687196643674.png Insights - The Power of Emotions - Make it stand out Strong emotional branding speaks to hopes, desires, fears, and the needs of people. A brand’s emotional identification is decisive and risky, to succeed a brand needs to follow these steps. https://www.promotusadvertising.com/insights/five-stages-of-change monthly 0.5 2024-02-04 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/58d49005-0ccb-4577-a026-b0f353d2ef80/cognitive-bias.jpg Insights - Five Stages of Change. - Make it stand out Most people believe that the choices they make result from rational analysis, not true. https://www.promotusadvertising.com/insights/collaboration-partnerships monthly 0.5 2024-02-04 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/0c319c32-f48a-4fd9-a74a-93f90c6d4349/interprofessional-collab_blog-1024x427.jpg Insights - Collaboration Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.promotusadvertising.com/insights/overcome-fear-to-unleash-your-potential monthly 0.5 2024-02-04 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/67f7e50c-b968-48bd-a34a-abdbd6405b56/0_rsya7brvQenwf2be.jpg Insights - Overcome Fear to Unleash Your Potential. - Make it stand out The process is how ideas are refined, synthesized, and ultimately transformed into a cohesive outcome. https://www.promotusadvertising.com/insights/transforming-nonprofits-through-high-level-marketing monthly 0.5 2024-02-04 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/eb8fac3b-9dac-41a9-ad5a-4a5d3441bfa3/1694453388179.jpg Insights - Transforming Nonprofits through High-Level Marketing. - Make it stand out Changing the nonprofit marketing and branding mindset. https://www.promotusadvertising.com/insights/how-leaders-can-overcome-collaborative-barriers monthly 0.5 2024-02-04 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/eca6f170-6467-4b76-8f04-aaff2f6b2d15/1698082312319.jpg Insights - How Leaders Can Overcome Collaborative Barriers. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.promotusadvertising.com/about daily 0.75 2023-08-29 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097848077-YKI84NQP4KZ4HW6Y3CHB/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.promotusadvertising.com/about-1 daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097848077-YKI84NQP4KZ4HW6Y3CHB/MHeiderich_ReflexionenZwei-05-copy.jpg About (Copy) https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/c9103c3a-9c7f-4638-a28d-dbf16528db35/Bridge_Sunrise.jpg https://www.promotusadvertising.com/about-2 daily 0.75 2023-08-17 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097848077-YKI84NQP4KZ4HW6Y3CHB/MHeiderich_ReflexionenZwei-05-copy.jpg About Version 2 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/b01c2730-2dbc-48e8-ac09-f28305cf673d/Tunnel-22.jpg https://www.promotusadvertising.com/mission daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/c0945fd8-ea0b-4e5f-97c4-63de4171e836/Bruce_Bryant_Portrait_3.jpg https://www.promotusadvertising.com/insights-old daily 0.75 2024-01-18 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097838138-UF78C5YCIRLONMZCZZG3/MHeiderich_ReflexionenZwei-05-copy.jpg Insights OLD https://www.promotusadvertising.com/contact daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097842207-TDSBOC47MBJXEHPQUYD9/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.promotusadvertising.com/process daily 0.75 2024-03-11 https://images.squarespace-cdn.com/content/v1/624b3c6d42478d55293db95f/1649097848077-YKI84NQP4KZ4HW6Y3CHB/MHeiderich_ReflexionenZwei-05-copy.jpg Process https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1f686aaa-21a4-40ff-8db7-71b9f1916969/Bridge-building_3.jpg https://www.promotusadvertising.com/work-1 daily 1.0 2024-03-28 https://www.promotusadvertising.com/work-1/smoke-free-gaming monthly 0.5 2023-10-17 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1697569243083-BXNW7JBFJXFXNTIDDXVY/Gaming+Ad.jpg Work - 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Smoke-free Policy https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1704227039601-QI3IM0150D7SN4ARA13Y/Smoke-Free-Indy_Ad_2_IBJ_Half-Page.jpg Work - Smoke-free Policy https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1704227041485-B816GZC8W81Y1NRNM67B/Smoke-Free-Indy_Ad_3_IBJ_Half-Page.jpg Work - Smoke-free Policy https://www.promotusadvertising.com/work-1/infant-mortality monthly 0.5 2023-09-28 https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1695934038613-S134VYZMQKGVMM6F7WCL/Infant-Mortality_Baby-Love_1.jpg Work - Infant Mortality https://images.squarespace-cdn.com/content/v1/64de44def927885058d04d07/1695932427611-OIELPOI3FZ25YRBEFH8A/Infant-Mortality_Baby-Bottle.jpg Work - Infant Mortality